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indwe magazine – Oct 2006
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From the Top
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 A few years ago, Bill Gates addressed the World Economic Forum and said, “I think it’s a healthy sign that there are demonstrators in the streets. They are raising the question ‘is the rich world giving back enough?’ “In my opinion, the question should not only be whether the rich are giving back enough, but what each individual can do to make a difference in society by giving back. For South Africans, the concept of giving back is not difficult to grasp, as the spirit of ubuntu is inherent in all of us. Over the years, ubuntu has become a buzzword and the world has made a connection with this humanist ideology. Companies sometimes pour millions into their Corporate Social Investment strategies, but are they doing enough and is it for the right reason? Giving back is not just the signing of a cheque to boost a company’s corporate image, but rather putting time and energy into a cause. It is creating opportunities, teaching sustenance and providing support by volunteering or mentorship. It is also worth noting that those who leave a mark on the lives of others are those who give back by doing something they feel passionately about. Philanthropist Oprah Winfrey’s passion for the progression of people, particularly girls, has seen her build The Oprah Winfrey Leadership Academy for Girls in Johannesburg. She was motivated to give an opportunity of a lifetime to bright young girls who displayed leadership capabilities but came from disadvantaged backgrounds. A few months ago, she told The Guardian newspaper, “I grew up with my grandmother. We had almost nothing, but my grandmother instilled in me that I had to give back what I received.” It is amazing how life has changed for South Africans because of the opportunities that have come our way, and how we have attained success or are well on our way to reaching our goals because of this. Throughout these changes, what have we been doing to give back to society? I believe that as human beings, we have allegiance to each other, especially since we are Africans and have an inborn sense of community and compassion for others. What are you doing as an individual? Giving back does not have to be a big publicised project with millions pumped into it. Find creative, meaningful ways to make a difference in society by giving a little bit of time and energy. Collectively, individuals can make a world of difference by doing something small. The notion of ‘each one, teach one’ could go a long way in ensuring that the chain of knowledge is not broken and that each individual plays a crucial role in the empowering of another. Some surgeons give up the luxury of well-equipped hospitals to volunteer in war-stricken countries, esteemed members of society take of their time to speak to children at schools hoping that they may be inspiration to even one child, and wealthy businesspeople utilise some of their energy to mentor and groom youth because they realise that this is where the future lies. Giving back is important because it restores society’s moral fibre. Stop for a moment and think about what you can do to make a difference in society – it doesn’t matter how small. Remember that there is a difference between being a good person and being a great person. While a good person strives to provide for his immediate family and friends, a great person works towards supporting his family and circle of friends, while also striving to make the world a better place to live in for others. This month we welcome a new addition to our route network. South African Express will be flying between Cape Town and Maputo from 2nd October 2006. This new route represents growth in South African Express as a thriving business as well as its prominence in developing the intra-Africa tourism industry. South African Express will frequent Maputo from Cape Town twice a week during this launch phase. Be sure to take advantage of our promotional fares by logging onto our website www.flysax.com, as tax inclusive fares begin from R2894 per return trip. |